The conception of a power ice drill, for ice fishing, began in 1948 with a Plymouth Wisconsin Fire Department member of Marvin Feldmann's, who loved to ice fish and could often outsmart the fish by getting his limit. This avid ice fisherman was a truck driver and delivered and picked up product from Lauson Engine Company in New Holstein, WI. (Lauson Company was later named Tecumseh Power Products and continues to manufacture quality two-cycle and four-cycle engines for many products, including Jiffy Ice Drills.)
He had purchased an engine from Lauson Engine Company and endeavored to build a rig to cut through the lake ice with power. His efforts met with failure. As he knew Marvin Feldmann has started his small business and had good mechanical ability. He discussed his efforts and needed to build a powered ice cutting machine. Marvin agreed to give it a try. It did not end with a single effort as Marvin gave it many tries before he succeeded to develop a product that could cut through the ice, with engine power, in a reasonable fashion. Thus, the Jiffy Power Ice Drill came into being.
Improvements were made over the past 50 years for the Jiffy Ice Drill. These included a lighter weight unit, improved ice cutting technology, and improvements in safe use and ease of handling. Good quality for satisfactory service and long life has continued over these many years to be a prime requisite of the product. Winter fishing enthusiasts throughout the world recognize and enjoy its use as the best ice drill product in the marketplace, thus causing Jiffy to be the number ONE selling product.